The practice of keeping a brand’s reputation away from negative or disreputable associations by the public, when advertising online by avoiding placing ads next to inappropriate content.
See also: Advertisement
Commentary:
- Loosely modeled on legal process.
- Prompted by a company’s choice to disable or restrict (or decline to disable or restrict) access to an account or product, service or feature, or to remove, block, hide or classify content (or decline to do any of these).
- Usually requests review by another party not involved in the original decision, such as a manager or escalations department, or in some cases a designated outside body.