An increase in user exposure to certain online content beyond that occurring from a service’s basic hosting or transmission features.
See also: Algorithm
Commentary:
- Depending on a product or service’s particular design, it can occur due to a range of platform features including recommendation based on human or automated curation, engagement by users, paid distribution bought from the platform, or resulting from deliberate or inauthentic interactions such as astroturfing, brigading, or automated bot campaigns.