A type of intellectual property law that protects any word, symbol, or expression that uniquely identifies a product, service, or company being used in commerce.
Commentary:
- The mark helps consumers know that they are purchasing the authentic product or service offered by the trademark holder.
- Impersonation of brand accounts (whether parody or not) often implicates trademark law, as it may create confusion over whether a given statement or other content originated from or is endorsed by a brand.